2024 Ford F-150: Price Increase Across the Lineup
Ford recently announced significant updates to its popular F-150 for the 2024 model year. However, along with these changes comes a substantial increase in prices across the entire lineup.
Price Hikes Across the Model Lineup
The base F-150 XL now has a starting price of $38,565, which is $2,735 more than the 2023 model. The new STX trim, priced at $45,890, offers additional features such as 20-inch aluminum wheels, a 12-inch touch screen, and selectable drive modes.
The F-150 XLT sees the most significant price increase, with a jump of $5,680 compared to the previous year. Its new MSRP is $49,615 and includes features like 18-inch wheels, a chrome front bumper, Ford’s trailer assist technology, and a 360-degree camera.
The F-150 Lariat starts at $66,990 in 2024, marking a $7,515 increase from the previous year. The King Ranch trim experiences the largest price hike, starting at $75,420, which is $10,200 more than in 2023. Additionally, the King Ranch now comes standard with a hybrid 3.5-liter V6 engine instead of the V8.
The Platinum model maintains the same starting price as last year, $75,420. However, due to its higher MSRP in 2023, it only costs $8,510 more after the mid-cycle refresh.
Performance-oriented models also see price increases but to a lesser extent. The F-150 Tremor now starts at $65,945 in 2024, up by $2,620 from the previous year. The F-150 Raptor has a starting price of $79,975, which is only $1,205 more than in 2023. The range-topping Raptor R costs $111,550 in 2024, representing a $1,560 increase from last year.
Reasons for the Price Increase
The exact reasons for the substantial price increase in the 2024 F-150 lineup are not clear. However, Ford’s updates include new technology, engines, and a new tailgate design that can be folded down or opened like a door. The company also emphasizes its focus on hybrid engines, such as the 3.5-liter PowerBoost V6, which delivers 430 horsepower and 570 lb-ft of torque.
Despite the higher prices, the 2024 Ford F-150 offers a range of improvements and features that justify the increase. The updated model provides enhanced performance, advanced technology, and increased fuel efficiency with its hybrid powertrain options.
Conclusion
The 2024 Ford F-150 brings significant updates and improvements to the iconic truck. While the price increases across the model lineup may be substantial, they are justified by the added features, technology, and performance enhancements. Ford’s emphasis on hybrid engines further aligns with the industry’s shift towards more sustainable and efficient vehicles. The 2024 F-150 is poised to continue its dominance in the pickup truck market, offering customers a versatile and capable option for their needs.