The new generation of the Ford Ranger has been making waves in the U.S. market since its release in May. As buyers flock to get their hands on this popular pickup truck, Ford has revealed some interesting insights into how customers are personalizing their vehicles.
One notable trend is the preference for 4WD trims, which account for a staggering 80% of all 2024 Ford Ranger orders. This means that RWD Rangers are in the minority in North America, highlighting the demand for off-road capabilities and versatility. Additionally, around 20% of buyers opt for the optional FX4 Off-Road Package, indicating their intention to tackle more challenging terrains.
The 2024 Ranger lineup offers four trims: XL, XLT, Lariat, and Raptor. According to Ford, the three most popular configurations are the Oxford White XL STX 4WD, the Cactus Gray XLT Sport 4WD with the tow package, and the Shadow Black Lariat Sport 4WD with the tow package. These choices reflect a mix of style, functionality, and towing capabilities that appeal to a wide range of customers.
Towing seems to be a top priority for many Ranger buyers, as 70% of them choose to equip their trucks with a hitch. Additionally, 50% opt for the Pro Trailer Backup Assist and Trailer Brake Controller systems, which make maneuvering trailers easier and safer. These features demonstrate the Ranger’s capability as a reliable workhorse for hauling heavy loads.
For those looking for a more rugged and adventurous experience, the Ranger Raptor is a popular choice. Forty percent of buyers personalize their Raptor with beadlock wheels and the “Raptor” graphics on the profile, emphasizing its off-road-focused nature. The most sought-after colors for the Raptor are Shelter Green Metallic and Shadow Black, adding a touch of personality to this powerful truck.
While specific order numbers have not been disclosed, Ford has stated that demand for the Ranger remains strong, with solid interest across the entire lineup. The 2024 Ranger starts at $32,565, with the Raptor flagship priced from $56,960. These competitive prices, combined with the Ranger’s impressive performance and customization options, make it a compelling choice for truck enthusiasts.
In the highly competitive midsize truck segment, the Ford Ranger faces tough competition from rivals such as the Toyota Tacoma, Chevrolet Colorado, GMC Canyon, and Nissan Frontier. However, with its strong sales and customer preferences, the Ranger proves to be a formidable contender in this market.
In conclusion, the 2024 Ford Ranger has captured the hearts of American truck buyers with its impressive performance and customization options. The popularity of 4WD trims and the demand for towing capabilities highlight the versatility and practicality of this midsize pickup. Whether it’s for work or adventure, the Ranger offers a range of trims and features to suit every customer’s needs. With its solid sales and strong interest across the lineup, the Ford Ranger is undoubtedly a force to be reckoned with in the midsize truck segment.