The Smart 1: A Reinvention of the Electric Crossover

Introduction

The Smart brand, now under Geely’s ownership, has undergone a total reinvention with the introduction of the Smart 1 electric crossover. This article explores whether this reinvention has been successful and what lies ahead for the brand.

Month 1: Welcoming the Smart #1

When Smart unveiled the Concept #1 at the Munich motor show in 2021, it marked a significant departure from its traditional quirky two-seater image. The Smart 1 represents a new era for the brand, with a stylish design that combines Mercedes-Benz aesthetics with Geely engineering.

Design and Features

The Smart 1 is positioned as a premium crossover, competing with models like the Renault Mégane E-Tech and Kia Niro EV. It features a Mercedes-designed interior and is built on Geely’s new SEA architecture, setting it apart from its predecessors.

Performance and Pricing

Priced at £38,950 for the Premium trim, the Smart 1 offers 268bhp, 273 miles of range, and a host of advanced features. It aims to appeal to a wider audience beyond just city car enthusiasts, with its blend of performance and efficiency.

Driving Impressions

Initial driving impressions of the Smart 1 are mixed, with praise for its handling and city-friendly design. However, some quirks like regenerative braking and touchscreen reliance may take some getting used to. Overall, the Smart 1 is seen as a promising option for modern families looking for an electric vehicle.

Conclusion

As the Smart 1 embarks on its journey in the UK market, it faces the challenge of redefining the brand’s image and appealing to a broader customer base. With its innovative design and competitive pricing, the Smart 1 has the potential to make a mark in the electric crossover segment.

Specifications

Price New: £38,950
Power: 268bhp
Torque: 253lb ft
Top Speed: 112mph
0-62mph: 6.7sec
Efficiency: 3.7mpkWh
CO2 Emissions: 0g/km