The 2024 Subaru Forester: A Surprising Success Story

Despite the recent release of the 2025 Subaru Forester in the US, its predecessor, the 2024 model, has unexpectedly become a hot commodity. Dealerships nationwide are reporting that there are very few remaining examples of the 2024 Forester available for purchase. This surge in demand for the older model comes as a surprise, considering the significant upgrades introduced in the newer generation.

What’s Driving the Demand?

Typically, buyers are attracted to newly redesigned vehicles with enhanced features. Automakers often offer incentives to clear out older models from dealer lots. However, in the case of the 2024 Subaru Forester, demand has remained strong despite the arrival of the 2025 model.

According to a report by Cars Direct, out of over 9,400 Subaru Forester listings in the US, only 950 are for the 2024 model year. This means that the 2025 model year makes up 90% of available Foresters at Subaru dealerships.

Reasons for the Popularity

One possible reason for the continued popularity of the 2024 Forester is its more traditional design compared to the polarizing exterior of the new generation. Additionally, pricing may play a significant role, with the 2025 model starting at $29,695, making it more expensive than its predecessor.

Subaru is currently offering financing deals for both model years, with more attractive terms for the 2024 version. With sales of the 2024 Forester spiking by over 50% in the first half of 2024, it’s clear that this older model is still in high demand.

Act Fast

If you’re considering purchasing a 2024 Subaru Forester, now is the time to act. With limited remaining inventory and strong demand driving sales, these older models are flying off dealer lots. Don’t miss your chance to own a piece of Subaru history.