The Struggle of Toyota’s Fifth-Generation Supra in the Market

Despite being a highly anticipated halo sports car, Toyota’s fifth-generation Supra has not lived up to the company’s sales expectations. In the first quarter of this year, the car experienced a significant drop in sales, plummeting by 44 percent compared to the same period in 2023, with only 484 units sold.

Challenges Faced by the Toyota Supra

The decline in sales of the Toyota Supra can be attributed to various factors, including stiff competition from other sports cars in the market. The Supra has also faced criticism for its BMW components, which have deterred some potential buyers.

The Road Ahead for Toyota’s Supra

Despite its struggles, Toyota is determined to turn things around for the Supra. The company has announced that every 2025 Toyota GR Supra will come equipped with a 6-cylinder engine, aiming to attract more buyers and regain its position in the sports car market.

For more information on the challenges faced by Toyota’s Supra and its plans for the future, read more here.