The Ford Thunderbird: A Retro-Inspired Future
Vehicle trademarks and patents are essential for automakers to protect their intellectual property and prevent competitors from gaining an advantage. In 2021, Ford filed a principal trademark to secure the Thunderbird nameplate, sparking rumors of its return as a Corvette competitor. While these rumors have been debunked, the idea of bringing back the iconic “personal luxury car” is still intriguing. In this article, we will explore what a modern Thunderbird could look like through illustrations and design concepts.
Design Inspiration from the Past
When envisioning the design direction for the Thunderbird, it is essential to draw inspiration from its rich history. Unlike many modern vehicles, this concept embraces simplicity and elegance. The curvaceous sheet metal is free from excessive creases and intricate details, reminiscent of the Thunderbird’s timeless design.
Fans of the Thunderbird will appreciate the slim daytime running lights (DRLs) that pay homage to the headlamp outline of the ’80s generation cars. The side profile features a fresh take on the classic porthole pillar windows, adding a touch of nostalgia. To further honor its heritage, the main headlamps are pop-up items equipped with sensors to retract them in case of a pedestrian collision.
The rear of the car has been elongated to exude elegance, with a tapering trunk lid that adds a sense of sophistication. This design choice draws inspiration from the iconic machines designed by Derek Meddings for a classic TV show with a similar name.
A Premium Grand Touring Experience
Rather than following the rumored Corvette route, this Thunderbird design study focuses on delivering a premium grand touring driving experience rather than a mid-engine track day weapon. The interior design emphasizes simplicity, with horizontal trim inlays and user-friendly controls. A large curved OLED screen serves as both the digital instrument cluster and infotainment system, featuring embedded AI-based voice assistants and wireless phone mirroring.
To enhance the driving experience, an augmented reality heads-up display projects information across the entire width of the windshield, benefiting both the driver and passenger. Ford’s BlueCruise technology takes care of Level 3 semi-autonomous driving duties, providing convenience and safety on long journeys.
Embracing Electrification for Performance
In terms of performance, the Thunderbird concept embraces full electrification on an all-new platform. Base variants would feature a single rear axle motor, while dual motor options would cater to those seeking all-weather security and enhanced performance.
The power outputs of the Thunderbird would match or surpass the current S650 Mustang, with performance versions exceeding 600 horsepower. The adoption of next-generation solid-state batteries, resulting from Ford’s investment in Solid Power, would enable longer ranges, reduced fire risks, and faster DC charging speeds in a smaller footprint. Additionally, Ford has reached an agreement with Tesla to allow Ford owners to use the US EV manufacturer’s charging infrastructure, further enhancing the Thunderbird’s appeal.
A Unique Offering in the Electric Vehicle Market
As the electric vehicle market continues to grow, there is a unique opportunity for a Thunderbird EV. While there are upcoming electric vehicles like the Dodge Charger Daytona EV and MG Cyberster, they lack the heritage and iconic status of the Thunderbird. Other performance hybrids, such as the Corvette E-Ray and Mercedes-AMG SL, cannot match the Thunderbird’s potential as a fully electrified grand touring vehicle.
In conclusion, the idea of bringing back the Ford Thunderbird as a retro-inspired future vehicle is captivating. With its timeless design, premium grand touring experience, and electrified performance, a modern Thunderbird could carve out a unique position in the electric vehicle market. What are your thoughts? Should the Thunderbird make a comeback? Share your views in the comments below.