Acura Sales Decline in 2024: What’s Behind the Slump?

Overview of Acura’s Sales Performance

Acura’s U.S. sales have dropped by 12.5% in the first four months of 2024 compared to the same period in 2023. While the brand’s sedans, especially the TLX and Integra, have seen significant declines, the RDX SUV is the only model experiencing a sales increase of 43.3% this year.

Challenges Faced by Acura

The latest sales figures for Acura in the U.S. paint a concerning picture, raising questions about the brand’s current trajectory. Let’s explore the factors contributing to this sales slump.

Key Highlights

• In the first four months of 2024, Acura sold 40,917 vehicles in the U.S., marking a 12.5% decrease from the previous year.
• Car sales have dropped by 26.2%, with sedans like the TLX and Integra experiencing significant declines.
• April 2024 saw further challenges for Acura, with a 20.7% decrease in sales compared to April 2023.

Positive Developments for Acura

Despite the overall decline in sales, there is a silver lining for Acura. The RDX model has shown remarkable growth, with a 43.3% increase in sales this year, bucking the trend seen in other models.

Comparison with Honda’s Performance

While Acura grapples with declining sales, Honda has experienced a 15.7% surge in sales, showcasing a contrasting trend. Models like the Civic, CR-V, HR-V, and Pilot have contributed significantly to Honda’s overall sales growth.