Heading: Acura’s Electrified Future

Acura, the luxury vehicle division of Honda, is gearing up for an electrified future. The company has announced plans to extend their Type S line to include their future electrified efforts. This move comes as Acura prepares to launch their first-ever electric vehicle, the ZDX, next year. The ZDX will also be the first EV to don the Type S designation, with a performance-oriented Type S variant set to arrive later down the line.

Heading: A Focus on Driving Dynamics and Character

To distinguish their EVs from others in the market, Acura plans to place a greater emphasis on driving dynamics and character as opposed to just outright speed. Emile Korkor, assistant vice president of Acura National Sales, stated that “the last thing you want is a numb feeling in a car.” Acura plans to utilize battery power to generate performance and tweak suspension systems to create defining characteristics that set their vehicles apart from the competition.

Heading: Honda’s EV Sales Targets

Acura’s parent company, Honda, has set ambitious targets for North American EV sales. They aim to sell 800,000 units by 2030, with 500,000 coming from Honda and 300,000 being allocated to Acura and other subsidiaries. This will be kicked off by the Prologue crossover, Honda’s counterpart to the ZDX as well as Chevy’s Blazer EV.

Heading: The Importance of Standing Out in a Crowded Market

With so many electric performance crossovers set to hit the market in the coming years, it’s important for Acura to make a lasting impression with their EVs. By focusing on driving dynamics and character, they hope to stand out in what Korkor describes as a “sea of sameness.”

Heading: Conclusion

Acura’s plans to extend their Type S line to include their future electrified efforts show their commitment to creating high-performance electric vehicles. By focusing on driving dynamics and character, they hope to set themselves apart from the competition and make a lasting impression in the crowded EV market. With the ZDX set to launch next year, it will be interesting to see how Acura’s electrified future unfolds.