Acura’s Electric Future: Reviving Sales and Brand Appeal
Introduction
Acura has experienced a 12% decline in sales during the first seven months of this year. However, the brand is set to make a comeback with a lineup of exciting electric vehicles (EVs) that will capture the attention of consumers.
Upcoming EV Models
- Production version of the Performance EV Concept expected by 2026
- Three-row electric SUV to rival the Kia EV9
- Exciting new EV sports car similar to the discontinued NSX
The Performance EV Concept
Acura recently unveiled the Performance EV Concept during Monterey Car Week. This sleek model, underpinned by a new platform, is anticipated to arrive in showrooms by late 2025 or early 2026.
Three-Row Electric Crossover
Acura is also preparing a three-row electric crossover to compete with the Kia EV9 and Hyundai Ioniq 9. This model, potentially using the MDX badge, is expected to launch in late 2026.
The Electric Sports Car
Acura’s global executive vice president confirmed the development of an electric sports car, similar to the NSX, set to launch in 2027 or 2028. This exciting EV will utilize Honda’s lightweight and thin battery-focused 0-Series platform.
Updates to Existing Models
In addition to the new EV lineup, Acura has made updates to its existing fleet. The facelifted MDX, released in May, features revised styling and an updated cabin with a large infotainment screen supporting wireless Apple CarPlay and Android Auto. The RDX and TLX have also received recent updates, while a new Acura ADX is on the horizon, with plans for an electric version.
Conclusion
Acura’s electric future holds great promise for reviving sales and reigniting brand appeal. With a range of compelling EVs on the horizon, Acura is poised to make a strong comeback in the automotive market.
