New Electric Ford Fiesta and Focus Models to be Game-Changing and Affordable
Introduction
Ford is set to develop a new range of smaller and more affordable electric vehicles using a new platform led by a former Tesla engineer. This platform will allow for the production of highly efficient electric cars and could potentially spawn successors to the Fiesta, Focus, and Puma models. Ford aims to offer a suite of affordable models alongside their existing lineup of SUVs, such as the Explorer, Capri, and Mustang Mach-E.
Affordability and Differentiation
Ford’s Model E division is focused on creating affordable, differentiated, and profitable electric vehicles. The company recognizes the need to compete in the affordable segment, especially with low-cost manufacturing locations like China producing affordable vehicles. Ford plans to start with an affordable platform in the US, which could also be used to create products for Europe.
New Architecture and Models
The new architecture, developed by a team of engineers including former Tesla employees, will be used for the next-generation Puma and potentially other small cars from Ford. The first car based on this platform will be launched in the US in late 2026 or early 2027. Ford predicts that the demand for electric vehicles will be higher for smaller, more affordable models.
Efficiency and Battery Technology
The new architecture aims to be the most efficient platform for electric vehicles. It may utilize lower-cost lithium iron-phosphate (LFP) battery technology, which is known for its affordability and durability. Ford believes that LFP batteries can offer significant cost savings and increased durability compared to other battery chemistries.
Transformation of the Ford Brand
Ford is undergoing a transformation to become a more premium brand. The success of models like the Puma and Explorer is evidence of this shift. Ford aims to have a smaller, more targeted portfolio of models in the future, focusing on quality rather than volume. The company is also working closely with its dealers to build trust and confidence in the brand’s transformation.
Conclusion
Ford’s new platform, led by a former Tesla engineer, is set to revolutionize the electric vehicle market by offering smaller and more affordable models. The company aims to be competitive in the affordable segment while differentiating its vehicles and ensuring profitability. With a focus on efficiency and the use of advanced battery technology, Ford is poised to lead the way in the electric vehicle industry.
