Jeep Wrangler Automatic Transmission Pricing Controversy
Introduction
Jeep enthusiasts looking to upgrade to an automatic transmission in their Wrangler may be in for a surprise. The hefty price tag associated with this option has caused some backlash among consumers. Let’s delve into the details and explore more cost-effective alternatives.
The Cost Comparison
- Customers opting for an automatic transmission in a Jeep Wrangler are required to pay a premium of $4,500.
- Alternatively, the same gearbox can be purchased directly from Mopar for just $3,611.20.
- In comparison, Ford offers a ten-speed automatic transmission for the Bronco at a significantly lower price of $1,495.
Sales Impact
Despite introducing new models like the Wrangler and Gladiator, Jeep has witnessed a decline in sales. In the second quarter, Wrangler sales dropped by 17%, while Gladiator sales were down by 24%.
The Jeep Tax
Jeep’s pricing strategy, particularly when it comes to automatic transmissions, has been criticized for its premium rates. The additional $4,500 for an eight-speed gearbox in the Wrangler has been dubbed as a ‘Jeep tax’ by some consumers.
Affordable Alternatives
Mopar offers a brand-new eight-speed automatic transmission with a torque converter for $3,611.20, making it a more budget-friendly option compared to Jeep’s factory-installed transmission.
Despite the high cost of automatic transmissions in the Wrangler, Jeep includes extra features like adaptive cruise control and selec-speed control system with this option.
On the other hand, the Gladiator offers the eight-speed gearbox as a $2,500 option, which is $2,000 cheaper than in the Wrangler but still includes additional features like adaptive cruise control and selec-speed control.
Comparison with Ford
For perspective, Ford’s pricing for a ten-speed automatic transmission in the Bronco is only $1,495, significantly lower than Jeep’s rates. This price difference could allow consumers to invest in other options or accessories for their vehicle.
