Alpine, the French sports car manufacturer, has announced three new livery options for its popular A110 sports car as part of its Atelier customization program. These new liveries pay homage to Alpine’s racing heritage and recent success at the Pikes Peak International Hill Climb.

The first livery option is called ‘French Signature.’ It features a tricolor line running over the hood and roof, representing the colors of the French flag. In addition, Alpine has incorporated the Snowflakes motif used by its Formula 1 team and added a large ‘A’ arrow on the roof. Customers can order this livery for an additional cost of €1,500 ($1,654).

The second livery option is named ‘Racing Heritage.’ It includes a large double white stripe running along the hood, roof, and rear decklid, with a prominent ’55’ on the hood. This number references the year 1955 when Alpine was founded by Jean Rédélé. Like the French Signature livery, it is available for €1,500 ($1,654).

The third and final livery option is called ‘US Racing 2023.’ This livery replicates the design of the one-off A110 that participated in the recent Pikes Peak International Hill Climb. The car had a successful outing, finishing on the podium. To celebrate this achievement, Alpine is offering customers the opportunity to have the same livery on their A110 models painted in either Glacier White or Iridescent White. However, this option comes with a hefty price tag of €8,000 ($8,824) including VAT.

Alpine plans to market these three liveries in most countries where the brand operates. This move allows customers to personalize their A110 and showcase their passion for Alpine’s racing heritage.

Looking ahead, Alpine has ambitious plans for the future. By 2030, the company aims to produce seven all-electric vehicles and expand into key markets, including the United States. These vehicles will be built on the new Alpine Performance Platform (APP) and will include a hot hatch version of the Renault 5 EV, a C-segment crossover GT, a new-generation A110, a four-seat sports coupe, and two mystery D- and E-segment vehicles. One of these vehicles will rival the Porsche Macan, while the other will target the Porsche Cayenne.

Alpine’s commitment to electric mobility aligns with the global trend towards sustainable transportation. By offering a range of all-electric vehicles, Alpine aims to cater to the evolving needs and preferences of consumers while reducing its environmental footprint.

In conclusion, Alpine’s Atelier customization program now offers three new livery options for the A110 sports car. These liveries pay tribute to Alpine’s racing heritage and recent success at the Pikes Peak International Hill Climb. With plans to expand its electric vehicle lineup and enter key markets, Alpine is positioning itself as a forward-thinking brand that combines performance and sustainability.