### What Makes the Alpine A390 Beta Stand Out in the EV Market?
The Alpine A390 Beta concept is generating buzz as a promising addition to the electric vehicle (EV) landscape. Positioned as a larger, more family-friendly version of the iconic A110, this crossover aims to blend cutting-edge design with exceptional driving dynamics. With its anticipated release in 2025, the A390 Beta is set to compete against established players like the BMW iX2 and Tesla Model Y. But what truly sets it apart from the competition?
### Innovative Powertrain and Driving Dynamics
One of the most exciting features of the A390 Beta is its tri-motor powertrain, which consists of one motor at the front and two at the rear. This configuration, combined with active torque vectoring, promises a driving experience reminiscent of lighter sports cars. Alpine CEO Philippe Krief emphasizes that this setup will not only enhance performance but will also be integral to the upcoming A110 EV. The focus on driving dynamics is a core aspect of Alpine’s philosophy, as noted by Chief Designer Antony Villain, who states that the driving sensation is akin to that of the A110, a hallmark of the brand.
### Design Elements Inspired by Racing
The A390 Beta’s design is heavily influenced by motorsport, featuring a front end reminiscent of Le Mans prototypes, complete with a central fin. While the concept is described as 80% production-ready, certain radical design elements will not make it to the final version. For instance, the rear-hinged doors and the innovative rear light strip that doubles as a spoiler will be omitted. However, the striking snowflake-shaped alloys, which illuminate blue during active torque vectoring, will remain, adding a unique touch to the vehicle’s aesthetics.
### A Futuristic Interior Experience
Inside the A390 Beta, the focus on driver engagement continues with a hydraulically assisted driver’s seat that can transform to mimic an F1 bucket seat. This innovative feature allows for a customizable driving experience, enhancing the connection between the driver and the vehicle. The passenger seat is designed to make the front passenger feel like a co-pilot, equipped with a dashboard panel that displays real-time road information.
The interior design reflects an “Alps theme,” featuring snowy white seats and a floor that mimics Alpine stones. This attention to detail not only enhances the visual appeal but also creates an immersive driving experience, with lighting effects that give the sensation of floating over the road.
### Performance Expectations and Market Positioning
While specific details regarding battery capacity, range, and power output remain under wraps, Alpine’s approach is clear: the A390 Beta will not aim to be the fastest or the vehicle with the longest range in its class. Instead, the focus will be on delivering a balanced performance that prioritizes driving enjoyment without compromising on weight. Robert Bonetto, vice president of Alpine Engineering, emphasizes that the goal is to provide “the right levels” of performance while maintaining competitiveness in the market.
### Pricing Strategy and Market Impact
As the A390 Beta gears up for its market debut, pricing is expected to be below £100,000. This strategic positioning aims to keep production volumes lower than its rivals, allowing Alpine to maintain exclusivity while still appealing to a niche audience. The combination of innovative technology, unique design, and a focus on driving dynamics positions the A390 Beta as a compelling option for those seeking an electric crossover that stands out from the crowd.
### Conclusion: A New Chapter for Alpine
The Alpine A390 Beta concept is more than just a vehicle; it represents a new chapter for the brand as it embraces electric mobility while staying true to its performance roots. With its tri-motor setup, racing-inspired design, and immersive interior, the A390 Beta is poised to make a significant impact in the EV market. As we await its production version, it’s clear that Alpine is committed to delivering a vehicle that not only meets the demands of modern drivers but also excites them in ways that few electric vehicles can.