**American EV Buyers Show Growing Awareness of Chinese Brands**

**Introduction**
More than half of potential electric vehicle (EV) buyers in the United States are already familiar with Chinese car brands, according to a recent study. This growing awareness poses a significant threat to American automakers as Chinese brands gain traction in the market.

**Key Findings**
– Young drivers aged 18-25 exhibit even higher familiarity with Chinese EV brands.
– 70% of respondents stated they would consider purchasing a Chinese EV if it were priced 20% lower than a Western car.

**Rising Concerns for U.S. Automakers**
While Chinese automakers are not currently selling cars in the U.S., the study reveals that American consumers are increasingly aware of these brands. This trend is causing concern for companies like GM and Ford, who fear Chinese brands entering the North American market through Mexico.

**Implications for the Industry**
The AlixPartners 2024 International Electric Vehicle Consumer-Sentiment Survey, which surveyed 9,000 drivers worldwide, including 2,000 in the U.S., highlights the growing awareness of Chinese EV brands among American consumers. This awareness is particularly pronounced among younger drivers.

**Considerations for Buyers**
While the prospect of a 20% price reduction may entice American buyers to consider Chinese EVs, concerns about reliability, service quality, and brand image still linger. However, Chinese consumers have overcome similar reservations and now view domestic EV brands as competitive with Western counterparts.

**Conclusion**
As American consumers become more familiar with Chinese EV brands, the landscape of the automotive industry is shifting. U.S. automakers must adapt to this changing market dynamic and address consumer concerns to remain competitive in the evolving EV sector.