The Evolution of Volkswagen’s Tiguan: A Global Perspective

Introduction

Volkswagen’s strategy to cater to different markets has led to the creation of a unique global lineup of vehicles. One such example is the upcoming next-generation Tiguan, which will also be known as the second-generation Tayron, depending on the region.

Distinctive Features

The new model, recently spotted by spy photographers, is a seven-seat compact crossover that bridges the gap between the European Tiguan and the Atlas in terms of size. In Europe, it will adopt the name Tayron, previously used in China to differentiate it from the shorter five-seat Tiguan.

Market-Specific Variants

In addition to the Tayron/Tiguan, Volkswagen will introduce a long-wheelbase, three-row version of the European Tiguan in China under the Tiguan L nameplate. This move aligns with VW’s strategy of offering similar-sized vehicles under different names in various markets.

Design Distinctions

To distinguish between the Tayron/Tiguan and the Tiguan L, VW has opted for a slightly boxier design for the former. The Tayron features unique design elements that set it apart from its counterparts, making it a global vehicle with regional adaptations.

Future Prospects

The Tayron/Tiguan will be based on the MQB evo platform, with powertrain options likely to mirror those of the smaller Tiguan. While European buyers may have access to PHEVs and diesel engines, the availability of these options in the U.S. market remains uncertain.

Volkswagen is expected to unveil the new Tayron/Tiguan soon, with a projected release for the 2025 model year.

Conclusion

With its innovative approach to vehicle design and market segmentation, Volkswagen continues to adapt its lineup to meet the diverse needs of customers worldwide. The Tayron/Tiguan represents a new chapter in Volkswagen’s global strategy, blending regional preferences with a unified design language.