Andreas Mindt’s Vision to Revitalize Volkswagen: A Design Hero’s Journey

In 1993, a group of students at Coventry University’s School of Transport Design were tasked with reimagining the Caterham Seven. Fast forward 31 years, and one of those students, Andreas Mindt, now the head of design at Volkswagen, is leading the charge to breathe new life into the iconic car brand.

A Return to Roots

After a successful stint at Audi and Bentley, Mindt returned to Volkswagen in 2022 with a mission to shake things up. His first project, the ID 2all, struck a chord with its blend of modern design and nostalgic elements, setting the tone for Volkswagen’s future direction.

Drawing on Tradition

Mindt’s deep connection to Volkswagen, rooted in his upbringing in Wolfsburg and his family’s history with the brand, informs his design philosophy. He believes in embracing the company’s heritage while pushing forward with innovative and engaging designs.

The Secret Sauce

Mindt’s approach to design involves a mix of stability, likability, and what he calls the “secret sauce” – those unexpected elements that make a car truly special. The recent ID GTI concept exemplifies this philosophy, combining classic VW cues with a fresh and dynamic aesthetic.

Global Vision

As Volkswagen looks to the future, Mindt and his team are working on a diverse range of models tailored to different regions and markets. From Europe to North America to China, each design incorporates unique elements while staying true to Volkswagen’s global identity.

A Bright Future

With upcoming releases like the production version of the ID 2all and the ID GTI, Mindt is confident that Volkswagen’s design language will continue to evolve and excite. His passion for the brand and dedication to creating memorable vehicles ensure that Volkswagen’s design future is in good hands.