**Aston Martin Chairman Optimistic About Future Growth**

**Introduction:**
An exclusive interview with Aston Martin executive chairman Lawrence Stroll sheds light on the brand’s promising future under new CEO Adrian Hallmark.

**Stroll’s Vision:**
Known for his no-nonsense approach, Stroll is more personable in person, exuding warmth and charisma. He remains deeply involved in the company’s operations, evident during a recent meeting at Aston’s headquarters.

**Product Strategy:**
Stroll discussed Aston’s shift in focus towards electric vehicles, delaying their launch to 2027 due to market demand. Despite challenges, he expressed pride in the company’s turnaround, with plans for new models and increased profitability.

**Share Price Concerns:**
While Aston’s share price remains undervalued, Stroll remains optimistic about the brand’s potential. Drawing comparisons to Ferrari, he believes Aston’s time to shine will come in 2025 with new models and retail strategies.

**Future Outlook:**
Stroll’s strategic shift towards a more bespoke and profitable model lineup reflects his commitment to quality over quantity. With upcoming releases like the DB12, Vantage, DBX, and DBS, Aston aims for sustained growth and profitability.

**Software Challenges:**
Aston faced setbacks due to software integration issues, impacting the share price. Stroll acknowledged the challenges but assured improvements in future models with over-the-air updates and enhanced user interfaces.

**Sales Targets:**
Aston targets increased sales in the coming years, with Stroll confident in reaching 10,000 units annually. The arrival of Adrian Hallmark as CEO signals a new era for the brand, with Stroll praising his leadership qualities and industry experience.

**Conclusion:**
Stroll’s hands-on approach and ambitious vision for Aston Martin highlight a promising future for the iconic brand. With a focus on innovation and quality, Aston looks set to redefine luxury in the automotive industry.