Lawrence Stroll Believes He Should Be Knighted for Saving Aston Martin

Lawrence Stroll, the executive chairman of Aston Martin’s road car business and owner of the Formula 1 team, believes he should be knighted for his work in saving the luxury carmaker. Stroll has invested around £1.5 billion in the company, which he says is a testament to his belief in its future success. In an interview ahead of the firm’s capital markets day, Stroll said that he had saved thousands of jobs and built a new Formula 1 factory with hundreds of millions of investment. He added that he had turned around the company in just three years, a feat that can take between five and ten years for industrial companies.

Stroll’s Investment in Aston Martin

Stroll’s investment in Aston Martin is a huge show of his belief in the company’s future. He has pumped around £1.5 billion into the company, which he says is evidence of his confidence in its future success. The investment has been used to build a new Formula 1 factory and save thousands of jobs. Stroll believes that the turnaround of Aston Martin is largely complete and that the company is now set up for future success.

Aston Martin’s Future Success

Despite negative media coverage of Aston Martin’s performance, Stroll remains confident that the company will be successful in the future. He points to evidence of the brand’s success, such as the ability to increase the prices of its cars and margins. The average sale price of an Aston Martin is expected to rise from £157,000 in 2020 to £223,000 in 2023, and the margin of the car from 18% to 37% in the same period. The goal for future cars launched is 40%. The new Aston Martin DB12 is the first new model in the Stroll era, and Vantage and DBS replacements are to come, along with the Valhalla mid-engined supercar in 2024 and the firm’s first EV in 2025.

Stroll’s Belief in Future Success

Stroll believes that there remains an air of negativity around the Aston Martin brand externally due to the impact of its IPO. However, he says that he can only speak from the past three years and what is to come. He remains confident in the company’s future success and points to his success in his other businesses as evidence. Stroll believes that he has done what he needed to do to set up Aston Martin for future success and that the company will continue to thrive under his leadership.

Conclusion

Lawrence Stroll’s investment in Aston Martin is evidence of his belief in the company’s future success. He has saved thousands of jobs and built a new Formula 1 factory with hundreds of millions of investment. Stroll believes that the turnaround of Aston Martin is largely complete and that the company is now set up for future success. Despite negative media coverage of Aston Martin’s performance, Stroll remains confident that the company will be successful in the future. He points to evidence of the brand’s success, such as the ability to increase the prices of its cars and margins. The new Aston Martin DB12 is the first new model in the Stroll era, and Vantage and DBS replacements are to come, along with the Valhalla mid-engined supercar in 2024 and the firm’s first EV in 2025.