Aston Martin Delays EV Plans to 2027, Shifts Focus to Plug-In Hybrids
Introduction
Aston Martin, known for its luxury sports cars, has decided to postpone the launch of their electric vehicles (EVs) according to recent reports. The company was set to introduce their first EV model in 2025 but has now pushed the debut to late 2026 with deliveries expected in the following year. This delay comes as Aston Martin shifts its focus towards plug-in hybrids due to customer preferences.
Background
Last summer, Aston Martin announced a partnership with Lucid and revealed plans for a new modular electric vehicle platform that would serve as the foundation for four upcoming models, including a crossover and a hypercar. The initial plan was to launch the first EV in 2025.
Reason for Delay
Aston Martin’s executive chairman explained that the decision to delay the EVs was influenced by the higher demand for internal combustion engine (ICE) models among their customer base. He stated, “There is a lot more hype in EVs, politically driven or whatever, than consumer demand, particularly at an Aston Martin price point.”
Focus on Plug-In Hybrids
Given the current market trends, Aston Martin has doubled down on plug-in hybrids as they believe it aligns better with customer preferences. The company plans to incorporate electrified powertrains into all-new model lines by 2026, with the ultimate goal of having their core range fully electrified by 2030.
Future Plans
Lawrence Stroll, the executive at Aston Martin, confirmed that the plug-in hybrids will feature V8 engines sourced from Mercedes. He also hinted at the development of a hybridized V12 powertrain. Stroll expressed confidence in the popularity of plug-in hybrids for the next decade and emphasized the company’s commitment to producing ICE vehicles as long as regulations permit.
Previous Setbacks
This isn’t the first time Aston Martin has faced challenges with their electric vehicle ambitions. Nearly five years ago, they unveiled the Rapide E at a motor show but had to cancel production at the last minute. Despite setbacks, Aston Martin remains dedicated to adapting to changing market demands and technological advancements.