Audi Says Goodbye to R8 with Interactive Video: Fans Can Vote on the Creation Process
Last week, Audi of America announced that they had something special planned to celebrate the retirement of the iconic Audi R8. The company released three teasers, building up anticipation for what they called the “ultimate send-off.” However, instead of an announcement about a third-generation R8 or a one-off concept, Audi surprised fans by revealing that they would be releasing a video. While some may be left wondering why a video is such a big deal, Audi has added an interactive twist to the production.
The video, which won’t be released until this fall, will be created based on votes from fans on Instagram. Audi has given fans the opportunity to vote on various aspects of the video’s creation, starting with the opening shot and its location. The choices include winding roads, city streets, a racetrack, or a desert. Additionally, fans can vote on the time of day the video will take place, with options including sunrise, the golden hour, the blue hour, and midnight.
Voting on different aspects of the video will continue until September 15. While there is no word on how the final video will turn out, Audi likely has a general idea based on the votes received. This interactive approach allows fans to feel involved in the farewell process of the beloved Audi R8.
The retirement of the Audi R8 marks the end of an era for the supercar. With nearly two decades of thrilling performance and cutting-edge design, the R8 has become an icon in the automotive world. As a result, the 2023 model year will be its last, and only a limited number of cars remain at U.S. dealerships. This makes the release of the interactive video even more significant, as it serves as a tribute to the legacy of the R8.
The decision to create an interactive video reflects Audi’s commitment to engaging with their fanbase and creating a memorable experience. By allowing fans to have a say in the video’s creation, Audi is fostering a sense of community and appreciation for the R8. It also showcases the brand’s innovative approach to marketing and embracing new technologies.
While some may argue that the video announcement was anticlimactic, Audi’s decision to involve fans in the creation process adds an element of excitement and anticipation. It also demonstrates the brand’s willingness to think outside the box and try new approaches to engage with their audience.
As the release of the video approaches, fans eagerly await the final product. The interactive nature of the video will undoubtedly generate buzz and create a unique connection between Audi and its fans. It will be interesting to see how the votes shape the video’s outcome and what surprises Audi has in store for its loyal supporters.
In conclusion, Audi’s decision to say goodbye to the R8 with an interactive video is a testament to their commitment to innovation and fan engagement. By allowing fans to vote on various aspects of the video’s creation, Audi has created a memorable and interactive experience. As the retirement of the R8 marks the end of an era, this video serves as a fitting tribute to a beloved supercar. Fans eagerly await the release of the video this fall, excited to see how their votes have shaped the final product.
