Audi’s New Hybrid Era: Transitioning to EVs Takes Longer Than Expected

Audi’s Hybrid Strategy

Audi is adapting its strategy to meet the growing demand for hybrid vehicles as the transition to electric vehicles is proving to be a longer process than initially anticipated. The company remains committed to achieving an all-electric model range by 2033, but in the meantime, it will gradually expand its lineup to include both combustion and electric options in each core segment.

Industry Trends

Other automotive giants such as Mercedes, BMW, Ford, BYD, Kia, and Stellantis are also recognizing the importance of hybrid powertrains in the long term. Audi CEO Gernot Döllner emphasized the need for a transition phase between combustion and electric vehicles, stating that the company’s strategy is “future-proofed for the next 10 years.”

New Hybrid Technologies

Audi has developed a new family of combustion engines for its next generation of PHEV models, capable of traveling up to 62 miles on electric power with a larger battery. The new PPC versatile architecture, showcased in the recently revealed Audi A5, can also accommodate range-extender powertrain configurations.

Focus on EVs

Despite the emphasis on hybrids, Audi remains committed to the mainstream adoption of electric vehicles. Döllner highlighted the company’s belief in the superiority of battery-electric vehicles and outlined plans to complete its first-generation electric car lineup by 2027.

Future Electric Models

Audi currently offers four electric cars and will soon introduce the A6 E-tron, followed by the A4 E-tron next year. Electric versions of the A3 and A8 are also in development, showcasing Audi’s commitment to electrification.