Briggs Automotive Company (BAC) is expanding its sales network in the United States, with the opening of three new dealerships. The new locations will be in Philadelphia, Pennsylvania, Greenwich, Connecticut, and Newport Beach, California, and will be operated in partnership with RDS Automotive Group. BAC’s head of global sales, Chris Lockhart, said that the US is already the company’s largest primary global market and that the new dealerships will allow BAC to meet increasing demand for its Mono range and bespoke customization services.
BAC promises that the new dealerships will offer buyers more customization options and a better sense of the car they’re creating. Buyers will be able to collaborate with the company’s design team as part of the BAC Bespoke program that will help them create a one-of-a-kind car. The automaker also promises that the new locations will be as impressive as the single-seater BAC Mono. For instance, its Newport Beach location will provide panoramic views of Orange County with a second-floor lounge space, while also offering first-rate servicing and after-sales.
The expansion of BAC’s sales network in the US is a significant step for the automaker. It gives the brand direct access to a passionate and growing community of BAC owners, prospective customers, and enthusiasts. Lockhart said that having an on-the-ground presence on both coasts of the US gives people a BAC touchpoint, a place where the world of BAC comes to life the moment they step into the space.
The expansion is also significant for RDS Automotive Group. Robert DiStanislao, president of RDS Automotive Group, said that demand for bespoke, beautifully crafted, and high-performance products from BAC is rapidly increasing across the USA. The One of a Kind nature of a Mono is a perfect fit for US customer profiles, and there has already been huge interest in the Philadelphia, Greenwich, and Newport Beach areas.
In conclusion, BAC’s expansion of its sales network in the US is a significant step for the automaker and RDS Automotive Group. It gives BAC direct access to a passionate and growing community of BAC owners, prospective customers, and enthusiasts. The new dealerships promise to offer buyers more customization options and a better sense of the car they’re creating. The expansion is also significant for RDS Automotive Group, as demand for bespoke, beautifully crafted, and high-performance products from BAC is rapidly increasing across the USA.