Adrian Hallmark Steps Down as Bentley CEO to Lead Aston Martin
Adrian Hallmark, the former CEO of Bentley, has made a surprising move by accepting the role of CEO at Aston Martin. This decision comes after a successful six-year tenure at Bentley and marks the third change in leadership at Aston Martin since 2020.
Bentley CEO Transition
According to Bentley, Hallmark’s departure was a mutual decision, and he is now preparing for new opportunities outside the Volkswagen Group. Gernot Döllner, the chairman of the executive board at Audi, expressed gratitude for Hallmark’s contributions to Bentley’s long-term success during his tenure.
Adrian Hallmark’s Statement
In a statement, Adrian Hallmark expressed his appreciation for the opportunity to lead Bentley and thanked the entire team for their achievements. He mentioned that it was time for him to pursue new challenges and opportunities.
Aston Martin’s New CEO
Aston Martin also announced the appointment of Adrian Hallmark as their new CEO. Hallmark will officially assume his role by October 1, 2024, with the current CEO, Amedeo Felisa, overseeing the transition period. Felisa will oversee the launch of the DBS successor before stepping down.
Future Plans
After accepting the position at Aston Martin, Hallmark expressed his excitement about leading the brand into its next chapter. He emphasized his commitment to leveraging his experience to further enhance Aston Martin’s success in the ultra-luxury automotive industry.
Aston Martin chairman Lawrence Stroll praised Hallmark’s leadership qualities and industry experience, highlighting his potential to drive the brand’s growth and momentum. Stroll also acknowledged the contributions of outgoing CEO Amedeo Felisa and his efforts to stabilize the brand during a challenging period.
Conclusion
The appointment of Adrian Hallmark as Aston Martin’s new CEO signifies a strategic move by the luxury automaker to strengthen its leadership team and drive future growth. With Hallmark’s experience and vision, Aston Martin aims to continue its transformation and solidify its position in the ultra-luxury automotive market.
