BMW Revamps Design Team: Polestar’s Missoni Takes Charge

Introduction

BMW is undergoing a significant shakeup of its design department with the aim of refreshing its styling direction. This move brings new talent to the team and focuses on achieving a cleaner and less controversial design approach.

New Leadership and Design Focus

• Maximilian Missoni, currently the head of Polestar design, will be appointed as the head of design for BMW’s upper middle class, luxury class, and Alpina models.
• Domagoj Dukec, the current head of BMW Design studio, will transition to Rolls Royce, including Bespoke and Coachbuild.
• Oliver Heilmer, the current head of design at Mini, will oversee the sketching of BMW’s compact and mid-size models, as well as BMW M.
• Holger Hampf, currently at BMW Group Designworks, will take over Heilmer’s role at Mini.
• Anders Warming, formerly the Head of Design at Rolls-Royce, will oversee all Advanced Design topics and the BMW Group Designworks subsidiary.
• Claudia Braun will lead the newly created cross-brand department for Colour and Material Design across BMW, MINI, and Rolls-Royce Motor Cars.

Maximilian Missoni: Bringing Fresh Perspective

Maximilian Missoni, known for his work at Polestar, will bring a fresh perspective to BMW’s design team. His sleek design language and ability to capture the essence of Scandinavian design will contribute to BMW’s new styling direction.

Design Evolution and Future Direction

BMW’s design team revamp aims to address the controversy surrounding the brand’s recent design choices. The new leadership and focus on cleaner design are reminiscent of the Chris Bangle era, which was initially controversial but is now looked upon fondly. The goal is to create designs that resonate with enthusiasts and evoke positive emotions.

Conclusion

With the restructuring of its design team, BMW is taking steps towards a more refined and less controversial styling direction. The addition of Maximilian Missoni and other talented individuals will bring fresh perspectives and expertise to the brand. Enthusiasts can look forward to future BMW models that combine elegance, innovation, and a renewed sense of identity.