BMW Expands ChargeForward Program to Incentivize Electric Vehicle Charging
Introduction
BMW has announced the expansion of its ChargeForward incentive program to electric and plug-in hybrid vehicle owners across the contiguous United States. The program aims to encourage customers to charge their vehicles during times of high renewable energy availability, reducing wasted energy and mitigating strain on electrical grids.
ChargeForward: A Solution for EV Energy Demand
One of the main challenges posed by electric vehicles (EVs) is the potential strain they could place on electrical grids due to increased energy demand. BMW’s ChargeForward program addresses this issue by monitoring and scheduling user charging times to align with periods of lower electricity demand.
National Expansion and Enrollment
Previously available in select states, BMW is now offering enrollment in the ChargeForward program to owners of plug-in models from the 2018 model year onwards in all 48 contiguous states. The required hardware for accessing regional electrical grid carbon data is already installed in these vehicles, allowing ChargeForward to recommend optimal charging times.
Convenient and Free Service
Enrollment in the ChargeForward program can be done entirely online, without the need for dealership installation. BMW has also stated that the service is completely free. Additionally, users can earn incentives through the program, either in the form of cash rewards for completing smart charges or quarterly carbon dividend incentives based on total participation and carbon reductions.
Empowering Drivers for Environmental Benefits
Thomas Ruemenapp, Vice President of Engineering at BMW of North America, LLC, emphasizes the company’s commitment to providing customers with an exceptional charging experience and empowering them to actively reduce carbon emissions and increase renewable energy usage through vehicle charging.
Considerations for Smart Device Dependence
While smart devices like ChargeForward offer convenience and connectivity, concerns about loss of control and dependence on internet connectivity have arisen. BMW’s ChargeForward program relies on the vehicle’s embedded connectivity, reducing reliance on external internet connections. However, users should ensure their vehicle has reliable wireless connectivity for optimal functionality.
User Management and System Automation
Managing charging through the ChargeForward or My BMW apps is necessary for users to take full advantage of the program. While some users may find this level of control appealing, others may find it burdensome. However, once enrolled, ChargeForward automates scheduling based on target state of charge, selected departure time, carbon grid information, and data from local utilities.
Collaboration for Continuous Improvement
BMW is collaborating with UC Berkeley’s Transportation Sustainability Research Center to refine the ChargeForward program and evaluate its effectiveness in reducing carbon emissions. The automaker has also partnered with WattTime to assess energy use in different locations across the country. Additionally, BMW is working with various energy companies to optimize charging times for users.
Conclusion
BMW’s expansion of the ChargeForward program offers EV owners an opportunity to actively contribute to reducing carbon emissions and increasing renewable energy usage. While some users may find the program’s management requirements burdensome, others appreciate the environmental benefits and incentives it provides. With ongoing collaborations and improvements, BMW aims to enhance the charging experience and promote sustainable transportation.
[Image: BMW]
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