BMW i7: Munich’s New Flagship Electric Luxury Saloon
Introduction
The luxury saloon market is undergoing a rapid transformation as automakers race to develop fully electrified models. BMW is stepping up to the challenge with the launch of its seventh-generation 7 Series limousine, available exclusively in all-electric form. The BMW i7 xDrive60 is the first variant to hit UK showrooms, with plug-in hybrid versions and a high-performance M Performance model set to follow. In this article, we will explore the features and capabilities of the BMW i7 and its position in the competitive luxury electric saloon segment.
The Rise of Electric Luxury Saloons
Traditionally, full-sized limousines have been slow to adopt electrification due to their inherently traditional character. However, with the introduction of the Mercedes-Benz EQS and Genesis Electrified G80 in recent years, the race to dominate the luxury electric saloon market is well underway. Tesla’s highly anticipated Model S and the Lucid Air are also set to make their mark in 2023, followed by an all-electric Audi A8 in 2024. With fierce competition on the horizon, BMW aims to establish an early lead in attracting luxury car buyers ready to embrace electrification.
The BMW i7 xDrive60: A Complete Package
The BMW i7 xDrive60 is part of the all-electric lineup of the seventh-generation 7 Series limousine. Unlike some of its rivals, the i7 shares its platform with combustion-engined alternatives. However, this does not compromise its performance, range, space, or features. In fact, the i7 offers a very complete package that meets the expectations of 21st-century luxury.
Range and Power
The BMW 7 Series limousine is now exclusively available in long-wheelbase form with either plug-in hybrid or fully electric powertrains. While diesel engines are offered in some European markets, they are not available in the UK. The i7 xDrive60 boasts an impressive power output of 605bhp, providing exhilarating acceleration and a smooth driving experience. All versions of the 7 Series come with four-wheel drive, ensuring optimal traction and stability in various driving conditions.
Design and Technology
As a flagship model, the BMW i7 showcases the brand’s commitment to luxury and innovation. The exterior design is elegant and sophisticated, featuring BMW’s signature kidney grille and sleek lines that exude a sense of modernity. Inside, the cabin is spacious and meticulously crafted with high-quality materials. The latest infotainment system, advanced driver-assistance features, and cutting-edge connectivity options ensure a seamless and enjoyable driving experience.
Charging and Range
One of the key considerations for electric vehicle buyers is range anxiety. The BMW i7 xDrive60 addresses this concern with an impressive range that allows for long-distance travel without frequent charging stops. While specific range figures are not provided in the content, BMW has invested heavily in battery technology to ensure that the i7 delivers a competitive range that meets the needs of luxury car buyers.
Trim Levels and Options
The BMW 7 Series limousine offers a range of trim levels and optional packages to cater to different preferences and requirements. The Excellence and M Sport trims provide distinct styling cues and interior finishes, allowing buyers to personalize their i7 according to their tastes. Additional option packs, such as the M Sport Pro and Ultimate, offer enhanced performance and luxury features for those seeking the ultimate driving experience.
Conclusion
The BMW i7 xDrive60 represents Munich’s entry into the fiercely competitive luxury electric saloon market. With its impressive power, range, and features, the i7 aims to attract luxury car buyers who are ready to embrace electrification. As more automakers join the race to develop fully electric flagship models, it is clear that the future of luxury saloons is electric. The BMW i7 sets a high standard for performance, luxury, and sustainability, positioning itself as a formidable rival to the Mercedes-Benz EQS and other upcoming electric saloons.