BMW’s 2024 BEV Conquest Program Offers $1,000 Discount to EV Owners

Introduction

BMW is launching a new initiative to attract electric vehicle owners from rival brands to switch to their EV models. The 2024 BEV Conquest Program offers an additional $1,000 discount to owners of electric vehicles from manufacturers such as Rivian, Polestar, Lucid, Tesla, Mercedes, Audi, Porsche, VW, and Ford.

Stackable Incentives

One of the key features of the program is the ability for customers to stack incentives. For example, those interested in leasing the BMW i4 can already benefit from a $7,500 credit. By trading in a vehicle like a Tesla Model 3, they could potentially save up to $8,500.

Greater Savings on the iX

Customers eyeing the BMW iX can enjoy even greater savings with lease credits of up to $9,900. This means that by switching from a Polestar 2, they could potentially save up to $10,900.

Program Limitations

The BMW 2024 BEV Conquest Program has some limitations. The offer is only valid until April 1 and appears to be limited to customers in western states. Customers on the east coast will have to make do with regular incentives.

Impact and Response

The program targets existing EV owners to help maintain sales momentum in response to slowing growth in the EV segment. While it’s unclear how many owners will be tempted by this deal, there is a significant market of older EVs that may be considering a new vehicle.

Conclusion

BMW’s 2024 BEV Conquest Program aims to entice electric vehicle owners from rival brands with attractive discounts and incentives. By targeting existing EV owners, BMW hopes to boost sales and maintain momentum in the competitive EV market.