BMW XM Label: Unveiling the Secrets and Mysteries (Why It’s Not Red)

2023 BMW XM

Introduction

BMW’s design direction has always been a topic of debate among enthusiasts, and the XM is no exception. As we recently had the opportunity to test drive two versions of this controversial SUV, we aim to provide you with all the information you need about the most powerful series production M vehicle ever made.

The XM Label: Unleashing Power

The XM Label variant truly lives up to its name, boasting an impressive 738 horsepower (550 kW) and 738 lb-ft (997 Nm) of torque. With a near-50-50 weight distribution, a rear-wheel-biased AWD system, and an electric range of nearly 30 miles (50 km), this SUV offers a unique and intriguing driving experience.

The Non-Label Version: A Unique High-Performance SUV

While not as powerful as the XM Label, the non-Label version still packs a punch with 644 horsepower (480 kW) and 590 lb-ft (800 Nm) of torque. It may not be a world-beater, but it certainly stands out as an interesting high-performance SUV with a distinct personality.

Testing the XM in South Carolina

During our test drive, we had the opportunity to explore various road conditions, including highways, city streets, suburbs, and curvy mountain roads. The XM’s intentionally aggressive design demands attention, and we understand that you may have numerous questions about this unique SUV’s capabilities and features.

The Mystery of the Missing “Red”

Curious about why BMW dropped the word “Red” from the XM Label’s name? Rumor has it that BMW couldn’t provide a satisfactory explanation when questioned about the naming choice. As a result, they decided to remove “Red” from the branding, leaving us with the simplified name “Label.” Now that we’ve answered this question, we’re eager to address any other inquiries you may have about the XM.

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