The Decline of Convertibles: Is the BMW Z4 Next?
The automotive industry has seen a significant decline in convertible models in recent years, with Mercedes-Benz discontinuing several popular models. Now, reports suggest that the BMW Z4 may be the next victim of this trend.
Lackluster Sales Signal Trouble Ahead
Despite being a beloved sports car, the BMW Z4 has struggled to maintain sales numbers in the United States. According to GoodCarBadCar, only 1,881 units were sold last year, a significant drop from previous years. This decline in sales has raised concerns about the future of the model.
Uncertain Future for the Toyota Supra
The fate of the Toyota Supra, a close relative of the Z4, is also uncertain. While the coupe version outsold its roadster counterpart, sales have been on a downward trend. With only 2,652 units sold last year, the Supra may also be at risk of discontinuation.
BMW’s Lineup Changes
In addition to the Z4, rumors suggest that the BMW 8-Series Coupe and Convertible could also be on the chopping block. However, sources indicate that the Gran Coupe variant will continue to be offered. Additionally, BMW may introduce an i8 model to compete with electric sports cars like the Porsche Taycan and Mercedes-AMG GT 4-Door EV.
Alpina’s Upmarket Move
Reports also indicate that Alpina, a performance tuning company, may be repositioned to compete with luxury brands like Mercedes-Maybach. This shift could result in the demise of the Rolls-Royce Ghost, with the Alpina B7 potentially taking its place.
Rolls-Royce’s Focus on Exclusivity
Despite potential changes in the lineup, Rolls-Royce is expected to maintain its focus on exclusivity and ultra-luxury vehicles. New models like the Spectre convertible and coachbuilt variants like the Droptail are rumored to be in development.
The Future of Convertibles
As the automotive landscape continues to evolve, the fate of convertibles remains uncertain. While some models may face discontinuation, others are poised to redefine luxury and exclusivity in the market. Only time will tell what lies ahead for these iconic vehicles.