The Forgotten Via Motors VTrux: A Misstep by Bob Lutz

Bob Lutz, a renowned figure in the automotive industry, has made significant contributions over the years. However, even the most influential individuals can sometimes miss the mark. In the case of the Via Motors VTrux, it was a product that ultimately faded into obscurity.

The Rise and Fall of the Via Motors VTrux

The Via Motors VTrux was a plug-in hybrid truck that failed to make a lasting impact in the market. Despite Bob Lutz’s involvement in its development, the VTrux struggled to gain traction and was soon forgotten by consumers.

Bob Lutz’s Legacy in the Automotive Industry

While Bob Lutz has had many successes throughout his career, the Via Motors VTrux serves as a reminder that even industry veterans can produce products that miss the mark. It is essential to learn from past mistakes and continue innovating in order to stay relevant in a rapidly evolving industry.

For more insights on the Via Motors VTrux and Bob Lutz’s involvement, read more here.