BYD Atto 3: A New Challenger in the Sub-£40k EV Market
The sub-£40k electric vehicle (EV) market in Europe is getting more crowded with each passing day, and the latest challenger to enter the ring is the BYD Atto 3 electric crossover. With a memorable name and an impressive range, the Atto 3 is poised to take on established players like the MG 4. In this article, we’ll take a closer look at the Atto 3 and see how it stacks up against the competition.
Introducing the BYD Atto 3
The BYD Atto 3 is named after an attosecond, which is one-quintillionth of a second. The idea behind the name is that BYD is pushing the limits of what’s possible with EV technology. The Atto 3 is based on BYD’s own e-Platform 3.0 and comes in three trim levels: Standard, Premium, and Ultimate. There is only one battery size and one motor option, and there are no separate options apart from five no-cost colours.
Range and Performance
The Atto 3 has a range of up to 190 miles on a single charge, which is impressive for a vehicle in this price range. It can accelerate from 0 to 62 mph in 8.5 seconds and has a top speed of 93 mph. The battery can be charged from 0 to 80% in just 30 minutes using a fast charger.
Design and Features
The Atto 3 has a sleek and modern design, with a distinctive front grille and sharp lines. The interior is spacious and comfortable, with plenty of legroom and headroom for both front and rear passengers. Standard features include a 10.1-inch touchscreen infotainment system with Apple CarPlay and Android Auto compatibility, a rearview camera, and automatic climate control. Premium and Ultimate models add features like a panoramic sunroof, heated seats, and a premium sound system.
BYD’s Future EV Lineup
The Atto 3 is just the beginning for BYD in Europe. The company has plans to introduce a full lineup of EVs, with models named after Chinese dynasties (Han, Tang) and ocean creatures (Dolphin, Seal) in two categories: Dynasty Series and Ocean Series. While the Dynasty Series will be more expensive and premium models, the Ocean Series will be slightly cheaper and more accessible to the average consumer.
Competition in the Sub-£40k EV Market
The sub-£40k EV market in Europe is becoming increasingly competitive, with established players like the MG 4 and new entrants like the Dacia Spring. The MG 4 has a range of up to 250 miles on a single charge and starts at £28,495. The Dacia Spring has a range of up to 140 miles on a single charge and starts at £20,920. While the Atto 3 has a lower starting price of £31,000, its range is comparable to the MG 4 and its design and features are on par with the Dacia Spring.
Conclusion
The BYD Atto 3 is a promising new entrant in the sub-£40k EV market in Europe. With its impressive range, sleek design, and affordable price point, it’s sure to appeal to budget-conscious consumers who are looking for a reliable and stylish EV. While it faces stiff competition from established players like the MG 4 and new entrants like the Dacia Spring, the Atto 3 has what it takes to land a blow and make a name for itself in this crowded market.