Cadillac Celestiq Luxury Sedan to Start at $340,000, Higher Than Expected

Eyebrows were raised when Cadillac suggested a circa-$300k price for its Rolls Royce-rivaling Celestiq luxury sedan last year – the poshest GM division hasn’t attempted to sell anything as unaffordable for over 70 years.

But as production draws closer, the automaker has revealed that the true price will be much higher. In a post on Linkedin, the company’s CMO, Melissa Grady Dias, announced that “the blank canvas” will start at “approximately” $340,000. That’s an MSRP, so it doesn’t include destination, taxes, dealer fees and optional equipment, or the special personalizing touches that owners at this level like to add, and which Cadillac is keen to indulge.

Designing Your Dream Celestiq

“I’m excited to share that starting today, Cadillac Celestiq clients will be invited to begin their design process,” Grady Dias wrote. “This engagement experience, like the vehicle, is tailored to the client’s unique tastes and preferences. Engaged clients and their Celestiq Certified Dealer of choice will be guided through a design consultation process by a Cadillac concierge, dedicated to assisting them with every aspect of their vehicle design journey.”

By the time customers have designed a Celestiq to their liking, they could be looking at a much bigger bill, and Grady Dias conceded that getting carried away adding personal touches wasn’t the only danger that might inflate the $340k base price. “Dealer sets final price,” reads the final sentence on the Linkedin post, which is the kind of thing that strikes fear into the hearts of most car buyers who’ve watched dealers charge massively over MSRP for low volume cars in recent years. Not that buyers at this price level should have as much problem swallowing a markup as a regular Joe being shafted over a new Civic Type R.

Hand-Built Luxury

The striking Celestiq will be hand-built at GM’s Global Technical Center in Warren, Michigan, and Cadillac is busy converting a building on the tech center campus into a personalization center where buyers can come to design their cars.

The Celestiq is set to be Cadillac’s flagship electric vehicle, boasting impressive features and performance. It will come equipped with 600 horsepower and offer a range of 300 miles. With its luxurious design and advanced technology, the Celestiq aims to compete with other high-end luxury sedans in the market.

Final Thoughts

While the starting price of the Cadillac Celestiq may have raised some eyebrows, it is important to remember that this is a vehicle targeted at a niche market of luxury car enthusiasts. The high price tag reflects the exclusivity and craftsmanship that goes into creating each Celestiq. With its personalized design process and hand-built production, the Celestiq offers a unique ownership experience for those willing to invest in the pinnacle of luxury.

As Cadillac begins accepting design consultations for the Celestiq, potential buyers can look forward to creating a vehicle that truly reflects their individual tastes and preferences. The personalization center at GM’s Global Technical Center will provide a dedicated space for buyers to collaborate with Cadillac concierges and bring their vision to life.

While the final price will ultimately be determined by the dealer, it is clear that the Cadillac Celestiq is positioned as a luxury vehicle that offers unparalleled customization and performance. With its higher-than-expected starting price, the Celestiq sets itself apart as a true symbol of exclusivity and refinement in the automotive world.

In conclusion, the Cadillac Celestiq luxury sedan is set to redefine the boundaries of luxury and customization. With its hand-built production, personalized design process, and impressive performance, the Celestiq aims to cater to the most discerning customers in the market. While the starting price may be higher than anticipated, it is a reflection of the exceptional craftsmanship and attention to detail that goes into creating each Celestiq. For those seeking the ultimate in luxury and exclusivity, the Cadillac Celestiq offers an unparalleled ownership experience.