Cadillac V-Series Customers Embrace Electric Vehicles
Cadillac Officials Believe V-Series Customers are Ready for Electric
- Cadillac officials have expressed their belief that V-Series customers are prepared to embrace electric vehicles.
- They argue that “performance is performance” regardless of the powertrain.
- The introduction of electric vehicles could usher in a new era of performance, as the upcoming Escalade IQ is more powerful than the CT5-V Blackwing.
2024 marks the 20th anniversary of the V-Series, and its impact extends beyond sales figures. During a recent press conference, Cadillac officials revealed that the V-Series is successful in attracting new customers to the brand.
V-Series: A Conquest King
Some V-Series models have an impressive conquest rate of up to 80%. These customers often go on to purchase multiple vehicles, showcasing the importance of the performance line in elevating the brand and appealing to enthusiasts.
More: Cadillac’s Opulent Velocity Concept Is The Electric Hypercar Of The Future
However, the future of the V-Series is electric. This raises questions about whether V-Series customers will remain loyal after the era of the supercharged 6.2-liter V8 comes to an end.
Performance Knows No Powertrain
Cadillac officials are confident that customers will embrace electric vehicles. They argue that “performance is performance,” regardless of whether it comes from an internal combustion engine or a pair of electric motors.
Electrification Takes V-Series to New Heights
Electrification presents an opportunity for the V-Series to reach new levels of performance. The Escalade IQ, for example, produces 750 hp and 785 lb-ft of torque in Velocity Max mode, surpassing the power output of the CT5-V Blackwing’s V8. Additionally, the GMC Hummer EV Pickup offers up to 1,000 hp, indicating even greater potential for electric power.
Only time will tell how V-Series customers will respond to the shift towards electric vehicles. However, the strong sales of the Lyriq, Cadillac’s electric crossover, are an encouraging sign. In the second quarter, deliveries of the Lyriq surged by 441%, making it Cadillac’s second best-selling vehicle for the quarter and year-to-date.
