A mix of legal pressure from rivals, unfortunate meanings for the intended name and the weight of public opinion resulted in these cars changing their monikers
Alfa Romeo’s diminutive carbon-tub two-seater 4C was a delightfully quirky little Italian sports car. It wasn’t perfect, but it was weird and wonderful in a spicy and rowdy way that wasn’t really appreciated in its time. The 4C died off in 2020, but four years later the brand basically built on a foundation of spicy…
Alfa Romeo revealed the Milanolast week;an electric crossover with a weird new grille — all to be built in Poland. This angered Italian authorities, who declared the name Milano too “Italian sounding” to be built anywhere but Italy, based on laws written to protect cheese. The Italian government wanted the Milano to…