automotiveindustry
Lucid Turns to China as U.S. Sales Lag: The Morning Shift
Lucid was the darling of the automotive world when its Air sedan finally hit the highway last year. Most people that drove it agreed that it could be the possible Tesla killer that was promised, but with a starting price of nearly $90,000 sales haven’t been what the company expected. This forced it to cut production…
NYC Sues Kia and Hyundai for Surge in Car Thefts: The Morning Shift
It’s reached the point where certain Hyundai and Kia models are so easy to steal that American insurers refuse to sell policies covering these models. Now, the problem of the easy-to-steal Hyundais has wound up with a lawsuit by New York City against the Korean car maker and its Kia stablemate.
GM Invests $1.7B in Heavy-Duty Truck Plants to Increase Production
General Motors is planning to invest over $1 billion to retool and upgrade two of its manufacturing plants in Flint, Michigan. According to a statement from GM, the move is in preparation for the next generation of its internal combustion heavy-duty trucks.
Ford and Chevy’s Brand Loyalty Boost Pickup Sales
American manufacturers sell a ton of trucks. Between Ford, Chevy, and GMC, automakers sold over 1.4 million trucks in 2022. And many of these buyers are extremely loyal. That loyalty extends to the automakers as well. When it comes to trucks, Ford and Chevy know what they’re doing and they know their buyer base. But…