Ford tried really hard to be Tesla, and by most accounts, so far, it hasn’t quite worked. Ford attempted to copy Tesla’s script for selling electric vehicles, according to Bloomberg: ramp up production, leverage economies of scale to lower costs, and make vehicles affordable enough for a mass market.
It seems I’m far from being the only one who mourns the loss of reasonably-sized pickup trucks. And when asked, Jalopnik readers happily spoke out against the worst trends affecting full- and midsize trucks in 2023.