The automotive industry is inherently competitive, with every manufacturer jockeying with each other in the marketplace. Automakers have to convince potential customers that their vehicles are better than what their rivals are producing. This goes far beyond flashy ad campaigns and smooth-talking salespeople. It’s…
Despite being what the company has become best known for, it’s been decades since Lancia last produced a true hot hatch — not exactly surprising given it’s only sold one car for the past decade anyway. That’s finally changing next year with the roadgoing Ypsilon HF, a fully electric performance version of Lancia’s…