electric truck
Tesla Aims to Win EV Price War
Welcome to a new week, did you have a good weekend? It’s Monday, August 14, 2023, and this is The Morning Shift, your daily roundup of the top automotive headlines from around the world, in one place. Here are all the important stories you need to know today.
Musk Silent on Cybertruck Release Dates
Tesla is betting a lot on the Cybertruck bringing fresh interest in the brand, which hasn’t released a new vehicle since 2017. However, as yet another self-imposed deadline for the Cybertruck’s start of serious production and customer deliveries draws nearer, Tesla CEO Elon Musk is not exactly forthcoming with…
EV Truck at Nikola HQ Catches Fire Again After Prior Damage
An electric semi-truck fire that broke out at Nikola Motor’s headquarters back in June has come around again for Fire 2: Electric Drivetrain Boogaloo over the weekend.
Fisker’s Electric Truck: The Ferrari of Pickups
After months of anticipation, electric vehicle startup Fisker finally started delivering its all-electric Ocean SUV to U.S. buyers last month. But while preparing that car for launch, the company has kept teasing the models that will come next, including a battery-powered sports car and now an electric pickup truck,…
Ford’s Attempt to Emulate Tesla Resulted in Billions Lost
Ford tried really hard to be Tesla, and by most accounts, so far, it hasn’t quite worked. Ford attempted to copy Tesla’s script for selling electric vehicles, according to Bloomberg: ramp up production, leverage economies of scale to lower costs, and make vehicles affordable enough for a mass market.