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Revving Up the Super Bowl: How Automakers Use Ads to Shift Gears in Branding

The Super Bowl has long been a showcase for automakers looking to show off their latest vehicles or give a new direction for their brand. Car companies will usually pull out all the stops with high-budget, high-concept advertisements with star-studded casts. It’s not exactly an uncommon practice, but one commercial…

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Super Bowl Showdown: Chiefs and Eagles Renew Rivalry Amidst Sparse Auto Ads

On Sunday, the Kansas City Chiefs will face off against the Philadelphia Eagles in a Super Bowl rematch that is two years in the making. It’s really the Super Bowl poster child of the “nothing ever happens” mantra. It seems automakers feel similarly, and that’s why only one of them – Stellantis – decided to make ads…

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Eminem’s Publisher Sues Michigan Dealer Over Unauthorized Use of Rapper’s Music

A Michigan Ford dealer has found itself in some serious legal trouble with one one the greatest rappers of all time. The dealershipallegedly used one of Eminem’s tracks in social media advertisments without his permission, and now the rapper’s publisher is suing.

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BMW Unveils the M3 CS Touring: A Powerful New Addition for Wagon Enthusiasts

Wagon fans and enthusiasts rejoice! Following in the footsteps of the M2 CS pocket rocket, the hardcore M3 CS and the excellent M4 CS, BMW is adding another track-focused CS model to its portfolio. Witness the M3 CS Touring, a lighter and more powerful version of the brand’sM3 Touring wagon.

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Exploring the Intersection of Star Trek and Automotive Passion

I love “Star Trek” as much as I love cars. I would consider myself to be a Trekkie; while I’m not of the costume wearing, convention attending sort, I am the type who has seen all the shows and movies multiple times and collect various ship models. So when I come across something that has thetwo worlds of cars and…

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