ferdinand piech

Car purchases are rarely rational, and nobody understood that more than Austrian business magnate and Porsche heir Ferdinand Piëch. In his 50-plus years in the automotive industry, his main motivating factor was building cool shit and taking it racing, often completely at odds with company profit or shareholder value.…

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When you’re a true car enthusiast, you learn to appreciate every part of a vehicle. From the window switches to the seatbelts, sometimes the best things are in the small details. But when you’re looking over these small details on a car, sometimes you come across things that seem to have been unnecessarily designed by…

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