ford f 150 lightning
Automakers Continue to Discontinue Small Cars, Regretting Decision Later | Giga Gears
The EV revolution has hit a stumbling block. Sure, sales are technically rising, but they’re not rising anywhere near as quickly as projected. Automakers like Ford are losing big on each vehicle sold, with losses totaling in the billions — and now, The Verge reports that Ford is starting to wonder if maybe it should…
Ford cuts price of F-150 Lightning to boost sales
Good morning! It’s Friday, April 12, 2024, and this is The Morning Shift, your daily roundup of the top automotive headlines from around the world, in one place. Here are the important stories you need to know.
Affordable EVs in Demand Over Expensive Pickups | Giga Gears
Two facts about the automotive world are immutable: Americans love pickup trucks, and the future requires drastic reductions in the environmental harm caused by passenger cars. Automakers, seeing these two truths, slapped them together and started selling massive, hulking EV pickups with six-figure price tags. Turns…
SpaceX Prefers Ford F-150 Lightning Over Tesla Cybertruck
The Ford F-150 Lightning has earned the SpaceX seal of approval before the Tesla Cybertruck, and it has been photographed bearing the livery of Elon Musk’s commercial spaceflight company. It seems even SpaceX would rather rely on Ford’s EV pickup than the Cybertruck when it comes to the serious business of launching…
Ford’s New Digital Sales Platform Goes Unnoticed
Direct sales are still a big threat to dealerships. God forbid customers actually get a great sales experience without having to deal with some salesperson or haggle over add-ons and markups. But powerful dealer lobbies have kept bigger automakers from going through with it. Startups like Tesla, Lucid and Rivian have…