ford f 150 lightning
Fisker’s Electric Truck: The Ferrari of Pickups
After months of anticipation, electric vehicle startup Fisker finally started delivering its all-electric Ocean SUV to U.S. buyers last month. But while preparing that car for launch, the company has kept teasing the models that will come next, including a battery-powered sports car and now an electric pickup truck,…
Ford’s Attempt to Emulate Tesla Resulted in Billions Lost
Ford tried really hard to be Tesla, and by most accounts, so far, it hasn’t quite worked. Ford attempted to copy Tesla’s script for selling electric vehicles, according to Bloomberg: ramp up production, leverage economies of scale to lower costs, and make vehicles affordable enough for a mass market.
F-150 Lightning’s Lowest Price Drops Below $50,000 After Months
Good morning! It’s Monday, July 17, 2023 and this is The Morning Shift, your daily roundup of the top automotive headlines from around the world, in one place. Here are the important stories you need to know.