Good morning! It’s Tuesday, February 27, 2024, and this is The Morning Shift, your daily roundup of the top automotive headlines from around the world, in one place. Here are the important stories you need to know.
Back when auto companies used to sell affordable small cars, they would often market them to young people. Typically, these were the buyers automakers wanted to get into these products and, in theory, move up through the brand. While brands like Scion were more successful at reaching young people, others tried too…
Ford announced it is drastically cutting the price of its 2023 Mustang Mach-E electric crossover after sales took a poo in January of this year. All Mach-Es are now between $3,100 and $8,100 cheaper than they were before, and it comes at a time when EV makers around the world are taking battle axes to their vehicles’…