GM

Tesla Aims to Win EV Price War

Welcome to a new week, did you have a good weekend? It’s Monday, August 14, 2023, and this is The Morning Shift, your daily roundup of the top automotive headlines from around the world, in one place. Here are all the important stories you need to know today.

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EV Early Adopter Era Ends, Automakers Scramble

It looks like it’s going to be a bit harder for automakers to convince people to give up their interior combustion-powered vehicles in favor of electric cars from here on out. According to Axios, the early adopter era for EVs is just about done. Now, it’s time for the more price-conscious “early majority,” and they’re…

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GM EVs with Ultium Technology to Power Homes by 2026

Vehicle-to-home technology is coming to every new Ultium-based consumer EV that GM makes starting in 2024, the automaker announced today

Cadillac Celestiq Starting Price Exceeds Expectations at $340k

Cadillac CMO Melissa Grady Dias revealed new MSRP, but admitted that “dealer sets final price”

Recall Alert: Chevy Camaro, Volt, Sonic, and Buick Verano for Airbag Safety

General Motors says that a total of 767 vehicles could have a potentially deadly airbag sitting just ahead of the driver