Last year, a whole host of automakers adopted Tesla’s NACS charging plug as their own — from Ford to GM, Subaru to Mercedes, the number of brands that won’t use Tesla’s plugs in their cars is starting to dwindle.
Twenty-five years. It’s been 25 years since 1999. As an elder millennial, I just can’t fathom that kind of time passage. It feels like it was a thousand years ago, but also last week. There was something of a sea change in automotive design in the late 1990s, and that produced a few wonky shapes that have become quite…
The ever-evolving electric vehicle landscape and lingering skepticism about going green has forced automakers to get creative with their marketing and sales strategies. Microleasing, according to Bloomberg, is the latest way to get butts in seats. The whole goal is to just get a prospective EV buyer behind the wheel…
Automakers and some startups are hoping to win over buyers who might want to consider an EV but don’t want to be locked into a long term purchase by introducing microleases. These terms, often for a year or less, are being billed as a way to get people to try EVs or as a stopgap measure — and while they may seem like…