Happy Friday! It’s February 2, 2024, and this is The Morning Shift, your daily roundup of the top automotive headlines from around the world, in one place. Here are the important stories you need to know.
Mercedes-Benz announced a slew of stuff at CES, from a new AI virtual assistant to musical EV sounds developed with Will.I.Am that change as you drive. CES was also host to the North American debuts of the Concept CLA and the new E-Class, but the only thing that I truly care about is the camouflaged prototype of the…
Automotive journalists love to clown on in-car voice assistants, always talking about how useless and pointless they are, but not me. I’m already the kind of guy that says “thanks girl” after asking Siri a question, and I do love using a good voice assistant in a car (emphasis on the word “good.”) They can genuinely…