Chery, the Chinese car manufacturer, is set to launch its new Omoda C5 crossover in the UK this year, followed by the Jaecoo 7 shortly after. The two models will be sold under the stand-alone brands of Jaecoo and Omoda, which are both part of the Chery umbrella. Victor Zhang, UK manager for Chery, has revealed that the company is in talks with over 100 dealers in the UK and plans to have around 40-50 dealers on board by February 2022. The Omoda C5 will be available with petrol and electric powertrains, with the petrol version expected to cost less than £25,000, making it one of the cheapest crossovers in the UK. The Jaecoo 7, which was revealed at the Shanghai motor show this year, is set to arrive in the UK by 2024 and will rival the Hyundai Tucson.
Chery’s plans to launch its new models in the UK are part of its strategy to become one of the most successful Chinese car manufacturers in the country. Zhang believes that Chery’s “broader product line-up” and “more competitive strategy” will enable it to compete with well-established marques such as Toyota, Kia and Hyundai. The Jaecoo 7 is expected to play a crucial role in this strategy, as it is aimed at providing a “lifestyle” experience with the option of 4WD.
The Jaecoo 7 is a 4.5m-long crossover with the option of 1.6-litre petrol or 1.5-litre petrol PHEV power. Chinese-market cars feature an upmarket cabin with a 14.8in vertical touchscreen, a head-up display and wireless phone charging. The car also has facial recognition functionality and level two-plus autonomy for limited hands-off driving. Full details of the Jaecoo 7 will be revealed closer to launch.
Chery’s plans to launch the Omoda C5 and Jaecoo 7 in the UK are part of a wider trend of Chinese car manufacturers expanding into international markets. In recent years, Chinese car manufacturers have been investing heavily in research and development, with the aim of producing high-quality vehicles that can compete with established brands in Western markets.
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