# Chevrolet Launches Electric Juice: A Unique Promotion for the Equinox EV
Chevrolet is making waves in the electric vehicle market with the introduction of **Electric Juice**, a limited-edition wellness beverage created in collaboration with Erewhon, an upscale grocery store known for its organic offerings. This innovative drink is set to be unveiled at a special test drive event in Studio City, California, on **September 27**.
## What is Electric Juice?
Electric Juice is crafted from **chocho** and **blue spirulina**, two ingredients that promise to energize and refresh. Chocho, touted as the “most protein-rich plant source on the planet,” combines with blue spirulina, a vibrant superfood that mirrors the Equinox EV’s signature hue. Although the flavor combination may raise eyebrows, Chevrolet’s marketing team assures that this tonic is designed to invigorate and recharge.
## Test Drive Event Details
On **September 27**, from **7 AM to 7 PM**, visitors to Erewhon in Studio City can receive a complimentary bottle of Electric Juice when they test drive the Equinox EV. This unique promotion aims to engage potential electric vehicle customers in Southern California, a critical market for Chevrolet.
## The Equinox EV: A Closer Look
The Chevrolet Equinox EV has recently undergone significant updates for the **2025 model year**. The entry-level model now starts at an attractive **$34,995**, making it more accessible to a wider audience. Additionally, the electric motors have been enhanced, with front-wheel drive variants generating **220 hp** and **243 lb-ft** of torque, while all-wheel drive models boast an impressive **300 hp** and **355 lb-ft** of torque.
## A Trendy Collaboration
Erewhon is not just any grocery store; it’s a trendsetter in the organic food space, featuring a Tonic Bar that regularly introduces new juices, smoothies, and tonics. The store is known for its high-priced health products, including a **$19 Hailey Bieber Strawberry Glaze Skin Smoothie** and a **$22 Katy Perry Orange You Glad I Love You Smoothie**. Electric Juice fits right into this eclectic lineup, appealing to health-conscious consumers and EV enthusiasts alike.
## Conclusion
Chevrolet’s Electric Juice is more than just a beverage; it’s a creative marketing strategy aimed at promoting the Equinox EV while tapping into the health and wellness trend. By offering this unique drink at a test drive event, Chevrolet is not only showcasing its commitment to electric vehicles but also connecting with a community that values innovation and sustainability.
For more information on the **2025 Chevrolet Equinox EV**, including its features and pricing, visit [Chevrolet’s official website](https://www.carscoops.com/2024/07/2025-chevrolet-equinox-ev-gains-power-and-34995-price-tag/).