Citroën Shifts Focus to Mid-Size Cars for Profitability

French automaker Citroën has announced plans to streamline its future line-up by eliminating smaller and larger models in favor of focusing on cars in Europe’s largest mainstream segments. This strategic decision comes as part of the brand’s efforts to prioritize profitability and efficiency in its product offerings.

CEO Thierry Koskas emphasized the importance of Citroën being present in the main automotive segments rather than niche markets. Moving forward, the Citroën range will begin with the B-segment C3 and include the compact Ami quadricycle, with the C-segment C5 Aircross marking the top end of the lineup.

In terms of specific models, Citroën has ruled out a replacement for the C1 due to profitability concerns and has decided not to pursue a successor to the D-segment C5 X, which is considered to be in a non-existent segment. Koskas highlighted the brand’s focus on the B- and C-segments as the core areas where Citroën aims to excel.

Looking ahead, Citroën is exploring opportunities to fill gaps in its lineup, particularly in the electric vehicle market. The brand’s new ‘Smart Car’ platform, introduced on the latest C3 model, will play a key role in keeping production costs down by utilizing fewer parts.

In terms of design and innovation, Citroën plans to introduce unconventional shapes and styles in its future models to differentiate itself in the market. Koskas emphasized the brand’s commitment to taking risks and offering unique products that stand out from traditional hatchbacks and SUVs.

With a focus on affordability and simplicity, Citroën aims to offer appealing models that cater to a wide range of customers. The brand anticipates a shift towards electric vehicles, with a majority of sales expected to be electric by 2030. However, Citroën will continue to offer internal combustion engine models and hybrids to ensure accessibility for all consumers.

Overall, Citroën’s future lineup will consist of a select number of well-positioned models designed to meet customer needs while staying true to the brand’s core values of affordability, simplicity, and comfort. By staying true to its identity and focusing on strategic growth areas, Citroën aims to secure its position in the competitive European market.