**DS Automobiles Plans to Revive Classic Citroen DS as Electric Flagship**
DS Automobiles is gearing up to introduce a modern version of the iconic Citroen DS, this time as a fully electric flagship model. CEO Olivier Francois envisions the “pure DS” to be large, luxurious, and extraordinary, drawing inspiration from the classic Citroen DS.
**Establishing a Distinct Styling Language**
Since breaking away from Citroen, DS Automobiles has been working on defining a unique design language to align with its premium brand positioning. The French automaker aims to elevate its offerings by taking cues from the timeless Citroen DS and incorporating some of its design elements across its lineup.
**Heritage-Inspired Design for a New Era**
In a recent announcement, DS Automobiles CEO, Olivier Francois, highlighted the brand’s rich heritage and emphasized the importance of leveraging it to set DS Automobiles apart within the Stellantis group. The upcoming electric flagship, inspired by the original Citroen DS from the 1950s, marks a significant step in the brand’s transition to an all-electric future.
**Innovative Features and Technology**
The new electric model will utilize cutting-edge Stellantis platforms and is expected to feature advanced suspension technology for a refined driving experience. Francois hinted at a brand-specific chassis setup and mentioned the possibility of incorporating a sophisticated suspension system akin to the hydraulic suspension seen in the original DS and other Citroen models.
**Expanding the Design Language**
Francois envisions the retro-inspired design elements of the flagship model cascading down to other vehicles in the DS Automobiles lineup. While maintaining the essence of the original Citroen DS, the brand aims to infuse its new design language into smaller cars, creating a cohesive and distinctive identity across its range.
**Looking Ahead**
The official sketch released by DS Automobiles offers a glimpse into the brand’s vision for the future flagship model. Speculations suggest that the electric vehicle could debut between 2024 and 2026 on the STLA Large architecture, potentially coinciding with the 70th anniversary of the Citroen DS in 2025.
**Conclusion**
With plans to revive the iconic Citroen DS as a modern electric flagship, DS Automobiles is poised to make a bold statement in the EV market. By blending heritage-inspired design with innovative technology, the brand aims to redefine luxury and sophistication in the electric vehicle segment. Stay tuned for more updates on this exciting development from DS Automobiles.